Optimum's sponsorship of Bradley began in 2010 when he was appointed a brand ambassador promoting our cost reduction, vehicle fleet and back office services to businesses within the MotoGP community and beyond. We have recently announced a two year extension to our personal sponsorship deal with MotoGP star Bradley Smith, running through to the end of 2013.
As part of the new arrangement Optimum provide back office support to Bradley Smith Racing Limited, assisting in travel management and social networking activities. View Bradley's website, like him on Facebook or Tweet with him.
For the 2013 season, Bradley has signed a two year deal to race in the MotoGP World Championship with the French based Tech3 team, elevating him to elite level of motorcycle racing. The impressive 22 year old has achieved an incredible 23 podiums in his career to date, and holds the record for the highest number of Grand Prix points ever achieved by a British rider in a single season.
"We are delighted to be extending an already successful relationship with Bradley Smith through 2013. This is an exciting time for Bradley in his career as he steps up to compete in the MotoGP world championship, and we want to play our part by fully supporting him achieve further success."
"In return, as a brand ambassador for Optimum, Bradley is focused on helping us promote the name of Optimum as well as our cost reduction and fleet services throughout the MotoGP paddock and beyond. It is a great testimony to the strength of our relationship with Bradley and his management team that Optimum have been asked to provide back office support to his off track activities as part of the new arrangement."
"Our goal is to work with a high potential, young and iconic figure in British sport and Bradley fits this profile perfectly. He is a dedicated professional sportsman who competes on a world stage in MotoGP and this represents a great opportunity for us to promote our company brand and services to a global audience. Brand recognition is extremely high within MotoGP and with television coverage and race attendances at record levels we are keen to continue our association
with the sport."
"Bradley is a very popular figure amongst the Optimum staff and all of us wish him every success in this exciting new chapter of his career. Go Brad!!!"
"I've really enjoyed working with Optimum this year and I’m very pleased that we will be able to continue to develop our relationship. I take my role as a brand ambassador for Optimum very seriously and with ‘saving money’ being so high on everyone’s agenda, particularly within MotoGP, Optimum’s services are highly relevant to the times we live in."
"The Optimum team are fans of MotoGP and follow my progress very closely. We also have a bit of fun along the way which has helped our friendship grow. Optimum are also now helping me improve specific aspects of my off track activities and this extra support is making a real difference."
Bradley supported us by taking part in a Question & Answer session at our Procurement in Sport forum during the summer, which was hosted by Nick Harris. The video from the event which includes Bradley can be watched here.
Photographs supplied by Tech3 Racing.