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Optimum Performance - Proud Sponsors of Moto2 Star Bradley Smith
Optimum's sponsorship of Bradley began in 2010 when he was appointed a brand ambassador promoting our cost reduction, vehicle fleet and back office services to businesses within the MotoGP community and beyond. We have recently announced a two year extension to our personal sponsorship deal with MotoGP star Bradley Smith, running through to 2013.
As part of the new arrangement Optimum provide back office 
support to Bradley Smith Racing Limited, assisting in brand design, marketing, merchandising and social networking activities. View Bradley's website, like him on Facebook or Tweet with him.
Bradley competes in the Moto2 world championship riding for the French based Tech3 team. The impressive 20 year old has achieved an incredible 23 podiums in his career to date, and holds the record for the highest number of Grand Prix points ever achieved by a British rider in a single season.
Peter Rushton, Chief Executive of Optimum commented:
"We are delighted to be extending an already successful relationship with Bradley Smith through to 2013. This is an exciting time for Bradley in his career as he steps up to compete in the Moto2 world championship, and we want to play our part by fully supporting him achieve further success in MotoGP."
"In return, as a brand ambassador for Optimum, Bradley is focused on helping us promote the name of Optimum as well as our cost reduction and fleet services throughout the MotoGP paddock and beyond. It is a great testimony to the strength of our relationship with Bradley and his management team that Optimum have been asked to provide back office support to his off track activities as part of the new arrangement."
"Our goal is to work with a high potential, young and iconic figure in British 
sport and Bradley fits this profile perfectly. He is a dedicated professional sportsman who competes on a world stage in MotoGP and this represents a great opportunity for us to promote our company brand and services to a global audience. Brand recognition is extremely high within MotoGP and with television coverage and race attendances at record levels we are keen to continue our association with the sport."
"Bradley is a very popular figure amongst the Optimum staff and all of us wish him every success in this exciting new chapter of his career. Go Brad!!!"
Bradley commented:
"I've really enjoyed working with Optimum this year and I’m very
pleased that we will be able to continue to develop our relationship over the next two years. I take my role as a brand ambassador for Optimum very seriously and with ‘saving money’ being so high on everyone’s agenda, particularly within MotoGP, Optimum’s services are highly relevant to the times we live in."
"The Optimum team are fans of MotoGP and follow my progress very closely. We also have a bit of fun along the way which has helped our friendship grow. Optimum are also now helping me improve specific aspects of my off track activities and this extra support is already making a real difference."
The extended deal was celebrated at a recent Optimum team event held at the National Motorcycle Museum in Birmingham. Video footage shot on the day captures Bradley's and Optimum's thoughts on the new sponsorship deal, kindly supported by Nick Harris who posed the questions.
Photographs supplied by Tech3 Racing and SMARTFotos.
